Saturday, March 31, 2012
Beat Maker Software 3 Great Ways To Use It
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Friday, March 30, 2012
Christina Aguilera Opens Up About Reasons For Divorce
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Thursday, March 29, 2012
James Cameron To Receive Inaugural 3D Filmmaking Award
According to The Hollywood Reporter, the Oscar-winner will be the first-ever honoree, for his "outstanding achievement in 3-D filmmaking and advocacy." [...]
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Wednesday, March 28, 2012
Dumb Celeb Quote of the Week: Jessica Simpson
And just what exactly did Miss Jessica Simpson have to say [...]
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Tuesday, March 27, 2012
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Monday, March 26, 2012
To Buy or Not to Buy The Tonium Pacemaker
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Sunday, March 25, 2012
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Saturday, March 24, 2012
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Friday, March 23, 2012
Momiji Dolls Collect Them All!
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Thursday, March 22, 2012
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Penelope Cruz Baby Born: Its A Boy!
According to US Weekly, Penelope Cruz’s baby boy was born this past Saturday at Cedars-Sinai Hospital in Los Angeles. However there are [...]
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Wednesday, March 21, 2012
SAG Awards This Sunday: MTV News Has Got You Covered
In his breakout 2004 documentary "Super Size Me", filmmaker Morgan Spurlock attempted to show the world just how bad McDonald's is for you (particularly if you eat it all day, every day.) Now, Spurlock is going after all the big guns in his latest, "The Greatest Movie Ever Sold," an expose on the world of marketing, advertising and product placement.
Not so surprisingly, Spurlock couldn't get corporate sponsorship from many of the companies featured in the film (including his old friends at McDonald's.) Still, the ever-undeterred Spurlock sat down with MTV News at the 2011 Sundance Film Festival to talk about what it was like getting turned down by some big corporations and, despite all that, how he still managed to make a "docbuster."
Hilariously sporting an entirely corporate-sponsored jacket (Hyatt, JetBlue, and Pennsylvania's "greatest convenience store you'll ever stop in," Sheetz — which is providing collector cups for the movie's impending release — were game with Spurlock's vision), the director explained to MTV News that the three biggest sponsors of the project benefited from a commercial spot inserted within the movie itself. "It's the first time ever there's a film that has commercial breaks inside of it that, literally, are [woven] seamlessly into the movie."
But it seems one of the sponsors, POM Wonderful (which also appears on Spurlock's jacket) couldn't get on board with one of his ideas for their ad: to boast the fact that their product helps erectile dysfunction.
"We were pitching them commercials, one of which was talking about the fact that [POM] is 40% as effective as Viagra. So, in the film I'm talking about this stuff and I say that it will improve your erections. Then the camera pulls out a little more and there I am standing next to a giant erection and a POM bottle as I drink it," he says, adding, "They didn't like that idea."
Nevertheless, Spurlock and his crew still made the ad, about which he joked, "Luckily, I drank plenty of POM for that shoot"). He even toyed with the idea of putting it at the end of the movie, but ultimately had reservations about allowing that to be the last image he left in the mind of Sundance audiences. Yet when the initial pitch got a rousing reaction from the crowd at Saturday's screening, he thought, "Maybe we should have put that at the end of the movie!'"
If POM was a little hesitant, it was nothing compared to the responses he got from fast-food chains he tried to have in the "docbuster" (that's a documentary/blockbuster), including his old Big Mac-laden stomping grounds. "We tried," Spurlock said. "I called McDonald's, I called Burger King...not Subway, not even In-N-Out...White Castle...would be on board. But, no. Nobody wanted to play with us."
In fact, it wasn't just a simple "no" that Spurlock received from McDonald's; it was no response whatsoever. "They just didn't call back," he reveals. "The blow off was no returned phone call, ever."
Still, that wasn't even the harshest rejection Spurlock got while seeking sponsors. "The most memorable blow off, which is in the film, was Guess jeans. We were trying to find a clothing sponsor and [a Guess rep] said, 'No, no, no, no, we will never, ever put you on a billboard," he says with a laugh, "You know, it's like she was very clear that you are so not Guess jeans material."
Will you check out Morgan Spurlock's latest, "The Greatest Movie Ever Sold" when it hits theaters?
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Tuesday, March 20, 2012
The Vampire Diaries Nabs Infectious Ratings With Return!
All that double entendre marketing paid off!
Last night marked the midseason return of The CW’s highest rated shows, The Vampire Diaries and Nikita. The shows faced strong opposition now that American Idol has returned, but surprisingly, they both performed well under the pressure!
3.5 million people caught VD (teehee), while 2.7 million tuned in to watch [...]
Are male readers actually reading any of this? Or are you just staring at the photo??? LOLz.
According to a new study, even though sexy female news anchors may boost ratings, males are less likely to retain much actual news from them, because they get distracted.
Indiana University scholars have found that “men’s cognitive mechanisms favored visual over verbal processing.”
Ha! That's ONE way of saying "men get distracted by sexy women."
Studies were done with female anchors dressed in a desexualized manner, as well as a sexualized manner, and researchers found that men remembered “significantly more information watching the unsexualized anchor deliver news than her sexualized version.”
Guess guys should start keeping their eyes shut when Megyn Kelly is reporting the news…
[Image via WENN.]
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Monday, March 19, 2012
Getting Creatively Aggressive With Your Music Promotion
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Sunday, March 18, 2012
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Saturday, March 17, 2012
Make Dubstep Music: Easily Create Dubstep From Your Computer
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Friday, March 16, 2012
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Thursday, March 15, 2012
iVoices: Battling Bullies One Dress at a Time
iVoice Beth Engelman takes us to the stage at the Chicago Children's Theatre, where a hit musical featuring mean girls and an immigrant student who wears the same dress every day provides a timely message about what kids -- and parents -- can do to fight bullying and keep other children happy and safe.
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Wednesday, March 14, 2012
Explaining The Bieber Fever Who Is Justin Bieber?
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Tuesday, March 13, 2012
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Monday, March 12, 2012
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Sunday, March 11, 2012
Watch The Nominations Announcement For The 2011 Academy Awards LIVE
Paris Hilton rounded up some of her dogs (the names of which I’ve lost track of, to be honest) so that she could look the part of the happy pet owner for a gaggle of paparazzi and was snapped in a fairly unflattering squat position.
Now, I’m not sure if she as trying to teach the dogs … something … but this position is not a good one for dear sweet Paris. I think the last time I saw Paris Hilton in this position she was doing really unseemly things to a gentleman in a night-vision lit bedroom. Yeah, not a good memory. Ick.
[Photo credit: X17]
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Saturday, March 10, 2012
Coming Soon To MTV UK: Geordie Shore
MTV is taking the Jersey Shore across the pond with a new series: Geordie Shore.
The show is set to film in Newcastle where, according to MTV UK's director of television Kerry Taylor, "it is always summer", "no one wears a coat" and "Geordie girls are always out in their miniskirt".
Sounds kinda tame to us!
And if [...]
Next Monday, Illinois' Gov. Pat Quinn will sign a new piece of legislation that will allow same-sex couples to enter into civil unions. The new law will allow gay and lesbian couples to use civil unions as a way to gain several of the same rights as married couples, including sharing a nursing home room to being involved in important end-of-life decisions.
Wonderful! A step in the right direction for sure!
For those of you in the Chicago area, go show your support for the Governor's efforts by attending the signing ceremony at the Chicago Cultural Center. It's open to the public, but you must RSVP with the governor's office.
Thank you, Governor Quinn! Equality for all!
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Friday, March 9, 2012
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