By the end of the 20th Century inlays are commonly associated with the guitar. Inlaid mother-of-pearl brand names and trademarks adorn the better ones. Custom instruments are decked out with full-length fretboard inlays such as a traditional Vine of Life or a modern Dragon. With inlay more in demand, industrious individuals sought technological solutions to some of the economical challenges of producing it. At the same time innovative inlay designers were revolutionizing the art.